Marketing Outside the Box

By October 31, 2016 Packaging

If one third of customer’s decision-making is based on packaging – how are you getting your target audience to say “Wow – that is so cool”?

One way imaginative marketers are challenging the boundaries of package design is by using packaging to develop one-of-a-kind media kits. Our cherished customer, Sigma Beauty, is a highly innovative company that uses this strategy to release their new state of the art products. Their media kits are sent to market influencers (people with large followings) and are packaged in a seriously clever way.

One new Sigma Beauty product is the Sigma Dry’N Shape Spa—which allows you to wash, dry and shape beauty brushes using just one innovative gadget. Print Craft worked alongside the Sigma Beauty team to creatively approach their packaging requirements:

  • Developing an exterior package that covered the customer’s current plastic cylinder and allowed the product to rest in the package
  • Delivering a quick go-to-market solution that could be updated for multiple products
  • Designing packaging with the ultimate WOW-factor

packaging creative

Our very creative – outside the box – product development team produced several mockups and came to customer meetings armed with a number of ideas.  We presented them to Sigma Beauty – and excitement filled the room! Starting at the top of the design, a sleek handle was designed to secure the shape of the packaging.  Magic happens, as you open the package and multiple sections peel apart to reveal the product inside. The final solution has no adhesives, which reduced lead times—enabling a quick go-to-market solution. The unique design generated engagement around Sigma Beauty’s new product. Excitement from their media contacts was proof the “WOW” factor was accomplished.

“Print Craft has been an amazing partner for Sigma Beauty. The entire team is incredible—they took our original vision and went above and beyond to bring it to life, on-time and within budget. With their help we have created gorgeous, creative press kits that really had a “WOW” factor and made our products shine.”
—Colleen, Graphic Design Manager at Sigma Beauty

Our team combines creativity and function to create packaging solutions that grow your business. The opportunity to use our imagination fuels us! We value thinking outside the box and generating ideas that will help you succeed. Work with us, and see how Print Craft can help market your products with outside the box packaging.

Print Craft

By Print Craft

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