2017 Grammy Finalist for Best Recording Package – Reckless Kelly’s Sunset Motel

By February 9, 2017 Packaging

We are honored to partner with Backstage Design Studio and Thirty Tigers to help produce one incredibly cool and creative media package design. Reckless Kelly’s Sunset Motel is not only seriously cool, but is a finalist for the Best Recording Package Grammy Award! This project isn’t your standard CD digipak. This project is an interactive experience that will have you discovering both paradise and what can sometimes lurk beneath it…

“The packaging presents itself as an enticing 1950s-60s era travel brochure for the Sunset Motel, promising a desert oasis – a place to “escape from it all.” The reality, however, as only seen through the translucent red motel key tag included within the CD digipak, is a run-down possibly-abandoned flea-bag motel. Lurking in these hidden images, you see the true culprit: darkness/addiction/temptation, embodied in the archetypal nemesis and Reckless Kelly classic icon: The Serpent.”
—Backstage Design Studio.

Reckless Kelly - Packaging

Reckless Kelly - Packaging
We are proud to be a trusted media packaging partner for so many artists like Reckless Kelly. In fact, Reckless Kelly is one of 10 Grammy Nominated artists that worked with Print Craft this year. Our clients are looking to create beautiful and memorable packaging with people who make the whole production process easier and faster—that’s what we do.

Print Craft is thrilled to share our media packaging expertise with the best artists of all time. This wouldn’t be possible without our team’s craftsmanship and attention to detail. We approach each opportunity fearlessly and rely on our talented team to deliver the most imaginative projects with the highest quality. Learn more about Print Craft and our award winning packaging capabilities by visiting our portfolio.

Don’t forget to watch the 2017 Grammy Awards ceremony live on February 12th at 8pm ET to see the results!

*Photography by Backstage Design Studio

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