We are thrilled to share that the American Packaging Design Awards from the publication Graphic Design USA has recognized our work with Intelligent Nutrients and Sigma Beauty®! Our team worked side-by-side with our talented and treasured clients to create packaging that is truly unique for their industry.
Now more than ever, with the constant pressures of mass media and diminishing brand loyalty, packaging influences and persuades consumers, whether browsing brick-and-mortar aisles or viewing products in online shops. It’s no surprise that our marketing-savvy clients are constantly testing visual and tactile boundaries with their trusted partner, Print Craft, to ensure their brand and products are memorable both inside and outside of the box.
“Our vision could not have come to life without the help of the entire Print Craft team.” – Colleen Russel, Sigma Beauty® Art Director
Partnering together, Sigma Beauty® and Print Craft created the Wildflower Press Kit packaging which earned an American Packaging Design Award in the Beauty and Personal Care category. Products that better your beauty routine were the inspiration for this show-stopping press kit celebrities and social media influencers can’t help but engage with. Leveraging their innovation with our consultative packaging experience, we worked to transform a standard box into a work of art that blooms when you open it.
In addition, long-term partnership with Intelligent Nutrients and designer Ted Riley, from Edward the Fifth, was recognized with an American Packaging Design Award in the Sustainable Packaging category for their Travel Set Box Packaging.
Not only is this a tremendous honor for packaging, but the win also supports the company’s core brand values. Founder Horst Rechelbacher — known as the “Father of Safe Cosmetics” — was the first to see the ill health effects beauty products had on stylists. With no safe alternatives, he made his own plant-based products that are non-toxic and certified organic. That mission extends to product packaging as well. Intelligent Nutrients uses 100 percent post-consumer recycled Neenah Paper with all their packaging. We’ve worked beside this environmental company to create beautiful travel set boxes that support their mission to help save the planet and ourselves.
How Can We Help You?
It’s our mission and our passion to work with talented designers, creatives and marketers to produce memorable packaging solutions that highlight unique brands and values. Print Craft strengthens your customer’s experience through memorable interactions with our award-winning packaging solutions and beautiful print. By working with us, we’ll help enhance your business efficiency with our nationwide footprint and improve your profitability by raising your product’s perceived value. Connect with us and learn how we can help craft your next packaging solution!
Have you seen last year’s award-winning packaging designs? View our 2017 award winning packaging.